Brand Lab is a 300 level design class at Portland State University. The aim of the class is for students to work with a real client through community partnership. Our client is Ethan Seltzer, an emeritus professor of PSU and a city planner, who is throwing a festival in the spring celebrating the 1972 Portland Downtown Plan.
The class was split up in teams of three. Each team competed to come up with the best concept and branding to encapsulate the ideas and goals that Ethan had for his festival. At the end of the term   and we are moving forward to make this brand a reality in the spring.

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